Businesses make use of cookies to keep track of their web performance as well as obtain useful information and analytics about the services that they render to their customers. Customers that visit business websites on the internet get these cookies installed onto their web browsers on their first visit. This is also the instant that the business server gets a record entered about the web browser that has visited it and the properties of that particular client such as the platform that the client was on, what web browser they were using, and the operating system that they are on.
Cookies are useful for businesses in that they enable them to know where their visitors originate from, how long they linger around their website content, and the kind of interaction that takes place on their websites. The cookies make it easier to track the time spent at any website as well as enabling the webserver to serve the correct content and scripts to the web browser.
With the use of the cookie, the internet user is able to save on bandwidth usage while they are browsing the web as the server gets to send down a version of the website that is much lighter and easier to use and translate for the web browser. The web browser’s user agent is used by the web browser as it is serving a website to the user to determine the nature of the web pages that will be sent to the user.
The user agent also determines the encoding of the content that is sent to the internet user and in many cases, enables the webserver to send lighter pages to the web browser. The user will get to save on data and bandwidth on their devices and this makes for a better, friendlier, and more helpful internet experience.
Cookies also determine whether the internet visitor returns to the website and how often they do this. This determines their web experience on the website and the statistics and analytics that are obtained from the cookies installed on the web browser enable the server to record the frequency of web visits and the interaction with the information that is on the website.
The website will get to be improved when there are cookies sending back data and facilitating the transfer of data between the web server and the internet visitor as the business has enough data to work with towards improving the experience that is enjoyed by their internet users.
Additionally, the businesses that have adopted the use of cookies are able to realize more manageable businesses, and their online activities are streamlined. Interaction with the internet visitors is also made more secure and better protected as the users get to send their user agent information to the webserver for the appropriate encoding of the information that is being transmitted between the web server and the user’s device or web browser. This makes internet usage easier and simpler for businesses to keep track of their online performance and the experience they provide to their visitors.
