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Using Analytics for Web Experience Improvement

Web experiences are online adventures that internet users go through while they are on the internet. They are determined by the design of the websites and web applications which they visit on the internet and affect the perception of the internet user towards the website they are on.

Analytics is an online web experience analysis tool that measures aspects of using a website or a web visit such as the time spent at a website, the number of clicks and pages visited the engagement of the visitor on the website and so much more. These facts and figures are what is used to improve the web experience for internet users and as they visit a website, they leave important statistics which the owners of the website or web application can turn into useful means towards improving the web experience.

With analytics, the web experience can be made more interactive with a reduction in the pages that seem too boring and are not attracting enough attention from internet visitors. Additionally, the users of the website can be more engaged with the content that is on the website when the designer has taken the analytics into consideration when adding widgets and other sections to the website.

The kind of content that is designed for the website is also determined by the content that visitors are most attracted to and this is only known through the use of analytics. As an internet visitor goes to a website, they will be very likely to get attracted to some of the content that is on the website while some of the other content will not be as attractive to them.

The web experience is also made better with the use of analytics to identify areas that need concern and where there are gaps in the performance of the website or web application in delivering services to the internet visitors. The internet is also improved with the analytics acting as the ultimate compass to guide the web designers and developers as they make changes and improvements to the website.

The web applications that are used in modern-day eCommerce, for instance, tend to keep continuously improved through the use of analytics to identify where there is a performance improvement with the changes done to the application. The use of analytics also makes it possible to identify where the internet visitors are having a hard time and take measures to ensure that these sections of the website are improved and given an overhaul.

The improvement in web experiences is also possible when the visitors seem to be leaning towards one aspect of using the website and not paying attention to some of the other features that are meant to stand out on the website. This makes it possible to make the right kind of change to the website and ensure that the website visitors have a good and pleasant experience whenever they visit the website to access a service, obtain some information or even conduct a transaction.

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