Cookies are useful for businesses in that they enable them to know where their visitors originate from, how long they linger around their website content, and the kind of interaction that takes place on their websites. The cookies make it easier to track the time spent at any website as well as enabling the webserver to serve the correct content and scripts to the web browser.
With the use of the cookie, the internet user is able to save on bandwidth usage while they are browsing the web as the server gets to send down a version of the website that is much lighter and easier to use and translate for the web browser. The web browser’s user agent is used by the web browser as it is serving a website to the user to determine the nature of the web pages that will be sent to the user.
The user agent also determines the encoding of the content that is sent to the internet user and in many cases, enables the webserver to send lighter pages to the web browser. The user will get to save on data and bandwidth on their devices and this makes for a better, friendlier, and more helpful internet experience.
Cookies also determine whether the internet visitor returns to the website and how often they do this. This determines their web experience on the website and the statistics and analytics that are obtained from the cookies installed on the web browser enable the server to record the frequency of web visits and the interaction with the information that is on the website.
The website will get to be improved when there are cookies sending back data and facilitating the transfer of data between the web server and the internet visitor as the business has enough data to work with towards improving the experience that is enjoyed by their internet users.