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Using Uptime to your Advantage

Have you ever opened a book and started dozing off somewhere in the middle of the reading? Well, this would mean that you were not attentive for the entire duration of reading the book and had some offline time away from the book in the form of dozing off. It also means that your uptime, while reading the book, is not complete and you miss a lot of information in the process. This is the same for websites that serve many customers, if the website server dozes off and goes offline for a while, the customers will not be able to access the websites. They will also not be able to obtain the services that your website offers owing to the reduced uptime.

Uptime is a precious resource for any business and a reality that has to be constantly grappled with. Working to maintain your uptime levels is very important and your servers, websites, domains and other online resources all need to be online, all the time. This is due to the reason your customers will visit your website at varied hours. This is because they are in different time zones and will visit the website in different durations. When you have complete or near-complete uptime, you are able to keep your online resource awake and active to handle the needs and requirements of your customers. They will be able to get responses in the least time possible. This way, your customers are satisfied and the relationship that you have with them will be maintained for much longer.

Proper uptime ensures that your business does not lose out on opportunities that come its way. Customers and new visitors to your website and online assets will be able to interact with the website. They will be able to access your brand or company instantly and the moment they are looking for information, they can easily find you. They will not have to worry about your servers going offline and your website becoming inaccessible. They will also trust you better safe in the knowledge that your uptime is better and acceptable.

One of the ways to ensure that your uptime is reasonably good is by getting a good web hosting provider. The provider should have a reputation that precedes them and a track record that shows how well they are able to keep you online. Selecting a reliable hosting provider also means that your website will be always online and never go out of service for any reason. Stable hosting providers are able to take on cyber-attacks, massive traffic and other challenges of the modern data world comfortably without giving in or taking resources offline. This can be done through the use of backups and redundant systems.

You should also ensure that your domain has been rented out for the duration you expect to keep your business online. This will prevent any inconveniences down the road and ensure that your domain is not sold to others. Stay safe, stay secure and invest in greater uptime for better internet competitiveness.  

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