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Big Data and Customer Retention

Data that an online business or ecommerce website works with tends to expand or grow in size as the customers continue to make use of the application. These applications are often huge in size and the databases they use to store the information they receive from their customers grow over the course of time. This is very useful and should not be deemed as a shortfall for the businesses that work with these stores of information. The big data age has been creeping up fast especially with the cloud computing applications that are increasingly used to power the ecommerce businesses and make it possible to render better services to the customers as well as make their experiences unique and more pleasing. Big data has been used to make these experiences more meaningful and for the business providers, it can be used as a means of customer retention.

By combing through the vast stores of information from the customers, big data is able to give out details and usage patterns within the information which means that customer retention is made possible for the business. By using the big data and identifying the patterns that present themselves to the business, the preferences of the customers are identified and one is able to find out what interests the customers, what they prefer whenever they are going about their activities on the web applications, and when or how often they visit the website or even do shopping. With this information, the business is better armed and in a better position to give recommendations or even suggestions to the customers whenever they come back for a repeat visit and this translates into customer retention. For instance, getting to know what the customer prefers to go for when they are shopping on a website makes it possible for the user flow to be guided and informed by these habits. This simple information is them compared the massive information that is already in store for the customers and the business then makes useful and critical decisions which guide how they are able to then craft up an improved user flow which has memorable, friendly experiences and as a result, better retention.

A website that offers a friendly user experience is more likely to see return visits and longer sessions which mean that the customer gets to see much more information which means that they will not only be of benefit to the business, but also provide more useful information which contributed towards a better user experience. More relevant information and search results are shown to the information with a system that is better informed about the likes and preferences of the particular customer and this means that the system makes a unique experience for that customer which keeps them on the website for longer and convinces them into making a purchase decision or recommending a friend to come along and see what they have discovered on the website. A doctor’s website or web application is also able to recommend better medication thanks to the power of big data.

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