We love numbers.
Followers, likes, reach, engagement — they make us feel like we’re growing, building, moving forward. But what happens when the numbers lie? Or worse, when they distract?
🧪 What Analytics Can Actually Tell You
- When your audience is most active
- Which posts resonate emotionally
- What formats people stop scrolling for
But not everything that gets attention deserves your attention.
💔 The Trap of Vanity Metrics
High reach but no replies. Viral content with no retention.
Analytics can seduce you away from meaning, especially if you chase metrics that don’t serve your mission.
🧠 Insight Over Impression
Use analytics to listen, not just measure.
What are your customers really responding to?
What do they linger on, tap twice, or share with a whisper?
That’s where the value lives. In patterns of care — not just charts.
🌱 The BoredGiant Way
We track numbers, yes. But we track emotions harder.
Comments. Bookmarks. Private shares. Quiet appreciation.
Our question isn’t “What went viral?”
It’s: “What made someone feel something?”
🪞 TL;DR:
Analytics matter — but they’re not the whole truth.
Learn to read between the numbers. That’s where the people are.
