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Running a Business on Google Cloud Platform: Worth the Weight?

sea of clouds
Photo by Arto Marttinen on Unsplash

Google Cloud Platform (GCP) is powerful.
Scalable. Secure. Battle-tested.
But is it a good fit for small teams, indie devs, or creators just getting started?

The answer: Only if you know what you’re signing up for.


🌍 GCP’s Strengths (And There Are Many)

  • Massive infrastructure: global networking, high uptime
  • First-class tools: Firebase, BigQuery, Cloud Run, App Engine
  • Security & compliance: ideal for regulated industries
  • Google-grade machine learning APIs

It’s a serious platform for serious builds.


🧱 The Tradeoffs

But all that power comes with:

  • Steep learning curves
  • Potentially complex billing (watch out for hidden egress/storage costs)
  • Overkill for lightweight apps or early-stage products

It’s not a bad platform — just a big one.


🧠 How We Use GCP at BoredGiant

  • Firebase for rapid backend and user auth
  • Cloud Run for microservice deployment
  • Firestore for scalable, real-time databases
  • Cloud Functions for automation hooks
  • GCS (Cloud Storage) for file/media handling

We mix GCP into our toolchain where it makes sense, not everywhere.


✅ Tips for Using GCP Without Drowning

  • Start with Firebase Console — simpler interface, easier to budget
  • Use budgets + alerts to prevent surprise bills
  • Document your setup like you’ll forget it next week
  • Use Cloud Run or App Engine instead of raw VMs for less headache

🪞 TL;DR:

GCP is incredible — if you need what it offers.
Use it for its strengths, avoid it for simple apps, and always monitor your usage.