We automate a lot these days. Posts go out on schedule. Replies are auto-suggested. Chatbots greet you before a human ever does.
But here’s a question we don’t ask enough: Is all this automation actually good for your customers?
🤖 What Automation Promises
For creators, brands, and developers, automation is a blessing:
- Saves time
- Keeps content flowing
- Ensures consistency
But for your audience? It can feel like an empty hallway.
🫥 The Human Cost
When every message sounds templated, when replies are lightning-fast but lifeless, customers notice.
They may not say it — but they feel it.
And that feeling is what builds or breaks loyalty.
⚖️ Finding the Balance
Automation isn’t the enemy. It’s a tool — and like any tool, its value depends on how it’s used.
Better automation means:
- Scheduled posts with emotional tone, not filler
- Replies that escalate smoothly to real people
- Tools that free you to show up more humanly, not less
💡 What We Do Instead
At BoredGiant, we automate to support our rhythm — but we write everything as if we’re there.
We don’t just post to post. We post to connect.
Because what we’re building isn’t a factory — it’s a forest. One visitor at a time.
🪵 TL;DR:
Social media automation can be good for your customers — if it’s designed with them in mind.
Use it to deepen presence, not replace it.
