It’s tempting to measure everything — page views, scroll depth, bounce rate, time-on-page.
But what happens when your blog becomes more about the numbers than the message?
🧠 Why Add Analytics at All?
Because done right, analytics help you listen:
- Which posts make people pause?
- What formats bring readers back?
- Where are you losing attention?
This isn’t about control — it’s about understanding.
🪤 But Here’s the Trap
When you focus only on “what works,” you risk:
- Playing it safe
- Avoiding experimentation
- Losing your creative voice
Not everything meaningful will perform. Not everything that performs is meaningful.
🧭 Our Compass at BoredGiant
We use analytics for guidance, not governance.
We look for patterns — not perfection.
Sometimes the quiet post, the one that only five people saw, sparks the biggest shift later.
We track hearts, not just heatmaps.
🧰 Tools That Work Without Getting in the Way
- Plausible Analytics – lightweight, privacy-respecting
- Simple Analytics – human-focused insights
- Google Analytics 4 – powerful, but tune it to your goals
- Jetpack Stats (WordPress) – quick insights without overwhelm
Choose a tool that gives you clarity, not clutter.
🪞 TL;DR:
Analytics should support your voice, not shape it.
Use them to hear better — not to filter yourself out.
