Clarity of content when presenting information is one of the factors that make for an easy experience whenever someone is interacting with the content on a web page or a web application. Modern websites and web applications are designed to not only get presented on desktop browsers but mobile devices and smartphones as well.
The readers that are interacting with the website on mobile will not be able to view the same content as those that are on desktop devices and this makes it important that the information be presented in the simplest form possible to make it possible to read on mobile devices, smartphones, and tablets.
The users of modern devices and the internet tend to interact with a website that has the content readable across the various platforms that they access the website from. This is also the reason the presentation of information on modern websites take advantage of responsive layouts to make it possible for the readers to view the website both from the mobile devices as well as from their desktop browsers and for this reason, design plays an important role in making this website clear in their presentation.
Making the correct kind of impact on the readers and the website visitors requires some effort and tons of work to ensure that all the websites get to access the information and none of them gets locked out based on the kind of device they are using.
A uniform presentation of information on websites and applications means that the sure will quickly and easily become familiar with the website and interaction mechanisms of the website or web application they are using and for this reason, they will find it easier to interact with the information. Making sense out of the information is one of the other reasons modern websites and web applications always present the information on them in the simplest form possible.
One of the main reasons for this is to reduce the amount of time that a reader has to spend on the website as well as make it easier for them to navigate the website or application and locate the information they need to make use of.
Complex websites that are made up of massive amounts of content need an easy means of navigating around the content as well as a search tool to enable the reader to get to the content they are looking for easily without getting lost in the other information that is on the website.
Modern internet and mobile applications are emphasizing the simple presentation of information and the designers spend countless hours to make the correct impression on the readers and ensure that their entire experience interacting with the information is not only enjoyable but also easy and simple to get started with. The serious websites and web applications are also looking to expand across platforms to reach more readers while still maintaining the readability of their content and the uniform look of their websites and web applications.