Comfortable content that is easy to read is the reason web sites and web applications that have been designed to keep the reader engaged are spacing out their content more and leaving lots of blank spaces in between. This additional space allows for more time to navigate through the website and soak in the content that is on display hence the reason designers are more focused on making content more interactive and readable as well as increasing the comfort for the readers.
A reader on a blog or a website, for instance, will be more likely to read through an article to the end of the content has been arranged to be comfortable to read and interact with. The reader will also appreciate the kind of website design that lays out information in a manner that allows them to read from where they left off which is a feature that is introduced in modern web and mobile websites for the convenience of the reader.
The reader should be able to continue from where they left off on a blog post, for instance, and a web application that has such readability features integrated into it will make the reader much more comfortable reading through the content and they will also have a better time with content that is easy to read.
Obstructions and distractions on the same page will often make the attention of the reader wander off and this will cause them to give up on the content before reaching the end. However, keeping the reader engaged means that the information should be comfortable to read and in some cases, it is recommended that the main points of the information that the reader is looking at are highlighted and made to stand out from the rest of the content which allows them to at least skim over the content that is being displayed out to them.
Comfortable presentation of information on any website or web application means that the reader will be more likely to stay around the content and read to the end. This means that the author of the information has a better chance to convince the reader into taking action on the same website such as subscribing to the information that is being presented or inviting other people to like the content on social media pages or read for themselves.
This is something that has made designers keener on the information they present to users of the information and this means making the information well-spaced out and comfortable to read. Information that is not comfortable to interact with simply takes up the reader’s time and does not give them any benefit.
Additionally, the websites that have been designed to have an impact on the readers always require some form of comforts such as getting rid of animations and sudden movements on the websites which are known to disrupt the attention of the reader. Modern websites and web applications that are comfortable to read and interact with are more likely to keep visitors for longer and translate into a better engagement for them.
